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Tag: new agency

What are you watching?

The Good Fight is back and it’s always been a family favourite.

Last series the title sequence was everyday office equipment exploding into millions of slo-mo fragments and it seemed to work brilliantly with the chaotic nature of the struggles of this New York Law firm. This new season intro is a montage of animals, all integrating and almost as bizarre as the intermittent music/cartoon wanna-be ‘School House Rock’ skits, that I’m still thinking the jury is out on – well it is in our house?

If you’re a fan, I have no doubt it will be the catalyst for many a conversation so fair play to the producers, who could want anything more from an element of communication that many have the option to skip over and might never see.
AND, Good that knowing this, they still go through the ‘bother’ to bother. The program is as fanciful as it is frighteningly close to the truth and unusual that a US show is so ready to be brave and open a *portal to storytelling that boldly tackles ripped-from-the-headlines subjects like Melania impersonators, the pee tape and the death of Jeffrey Epstein in ways that few shows have dared.

Having many successful years under the show’s belt (The Good Wife was made by the same team), I suspect success makes you Brave and trouble and strife and worry about the World falling apart give the writers plenty to write about.

So what have we learned from all this? Be a fan, be brave, be bothered, be successful (or work with an established business like rtfacts that have 30 years of confidence), be prepared and remember, the woes of the world are often a world of opportunity for many people and their businesses. *LA Times

https://www.channel4.com/programmes/the-good-fight

StartUP or UPstart?

StartUP or UPstart?

The reason I ask is, we all have a preconceived idea of who we are as people and what we want the companies we run to look like. There are billions of ‘me too’ businesses out there, but rtfacts love to work with people that wouldn’t start a business without the total conviction that their competitors will be shocked, alarmed, dismayed, and frankly petrified by what’s going on!

StartUP sort of suggest you can’t hit the ground running. You’re going to be playing catch-up with all those well established and superior competitor businesses and to be thought of as a peer, you will have to follow the rules, walk the walk and talk the talk!

Focus all your efforts on selling a product or a service or an idea into your market.

By contrast the UPstart business has no rules, follows no rules and breaks all the rules!

Everyone else in the space is playing football and the UPstart simply won’t play the game!

‘They might be your rules but they don’t apply to me because I’m playing business’.

Focus all your efforts on the competition (THE ENEMY), with products and/or services, attitude and approach, change everything.

So, here’s the issue and the opportunity for both StartUP and Upstart:

The status quo must be contested and beaten into submission, or you simply become the new noise trying to get heard in an incredibly noisy universe.

A feature, however brilliant is not enough to cause long term shock, alarm, dismay or fear.
If the only difference between you and your peers is a better product, a slicker service, quicker logistics and cheaper prices, It will be copied, counter attacked or commoditised quicker than you can say boo to a goose, and it’s then a race to the bottom…

If you want to talk UPstart or StartUP? CLICK and register today