E-mail Marketing or Direct Mail?

I love direct mail. I love email too! But which is best?

In this article we will discuss the advantages and disadvantages of e-mail marketing and direct mail marketing:


There are many ways a business can communicate with prospects, clients and partners. But selling your products/services is a complex subject. Who hasn’t had a mail chimp email? (Opt in email is incredibly popular), but we all get tonnes of post too.

Benefits of email marketing

  • Great for a shoe string budget. Unwanted emails are on the up. Who cares if response rates are low when costs are so low? Reaching a large population from a brought in mailing list or your own Opt in list is worth a go. A properly written email campaign, thoughtfully designed and laid out would get a better response but have a go. Done well you have little to lose.
  • The need for speed. Creating emails is quick and relatively easy. If you have templates set up, you’re building a strong ‘corporate style’, but more importantly you are ready to move at the drop of a hat. If something happens and you react quickly, you can have a targeted and relevant email on their PC or Mac in seconds. Responses can come thick and fast and almost as immediately if they like what you’ve sent? e.g. Sending your companies anti Virus product message the day Talk Talk servers are hacked is the opportunists pleasure and mega quick marketing.
  • Research is the mother of invention. Getting an instant answer to your question can dictate which offer you make. Asking the same question in a different way, or a different call to action can effect the way prospect respond. Test test test and then use the answers to get the best results.
  • “You’re interested in our widget, OK download our brochure!” The best emails are usually the tip of the iceberg. If the prospect likes the cut of your gib, e.g. download our turning pages brochure, white paper, logo resource, or offer they can have it instantly. With analytics, you will know they’ve downloaded and can follow up with a relevant sales call. Response rates can be transforming for large and small dynamic businesses.
  • Animation. Animated gifs can now make marketing emails exciting and surprising without effecting their ability to get through filters. This is a great development and response rates are very positive.
  • Personalised. email marketing can be very personalised and talking to prospects as an individual by name has real impact.


Disadvantages of email marketing

  • Spamalot. Unsolicited mail is the bane of our lives. Most email is poorly written, badly designed and instantly trashed. As a result most people filter out their spam emails so they can access personal emails more easily in their inbox. Sending marketing emails too often will most certainly put you at risk of being classed as junk or the recipient opting to unsubscribe from your mailing list.
  • Tip of the iceberg. Most people these days are either checking email on the go or multi-tasking such as watching TV while browsing their phones, so  chances of them  spending more than 5 minutes checking their inbox are slim. The overall message in your email campaign has to be short and sweet and to the point or the prospect will be lost to emails of more importance or interest.
  • Dull, dull dull. Text only emails suck! (Unless you’re an Abbot, Bernbach or Ogilvy.) When designing an email there are certain principles to consider for it to get the turnaround you are looking for. Call to actions need to be laid out clearly, and repetition is a good tactic as people on touch screens are prone to scrolling at high speeds! Well designed emails with images or animation are a job for a designer resulting in added costs.
  • Your emails are useless, if your email list is unqualified. A quality list is worth its weight in gold. Generating your own list isn’t as tough as it used to be and quality email ‘Opt in’ lists are available if you know where to get them. Buyer beware – there are 100’s more rubbish brokers than great ones


The benefits of Direct Mail Marketing

  • emails are good but Direct mail is great. Junk mail or spam? Neither is a very complimentary soundbite about your hard work but, SPAM gets most people’s bile rising. Opening post is usually a calmer experience, people are less likely to be in a rush and if its funny, clever, well written or interesting and designed well, prospects seem to feel less ‘pressurised’.
  • More than words. Getting over a lot of information with direct mail marketing is easier, and something physical can become a desk presence, something that’s hard to ignore, or an item to file, ready to refer back to later.
  • Love, passion, desire. If the piece is well researched and well designed and written, you can get over a whole lot more than you can with email marketing. Texture, smell, physical size, material and printing methods, can enhance a message or offer to exquisite levels. Simple and stylish also works in direct mail.
  • Personalised. Direct mail can and should be very personalised. Talking to prospects as an individual by name has real impact.


Disadvantages of Direct Mail

  • Money money money. Direct mail can be very costly, It’s the only down side. Add post to a large database of prospects and we can be talking telephone numbers. Creative input is clearly key, but again costs lots of money comparatively. The more innovative and time consuming the production, the higher the cost but while the apparent cost of direct mail is much higher, the return on investment is often much much higher too.

So, which is best and what should I love?

The above isn’t exhaustive by a long stretch, email marketing and direct mail marketing both have their place and both can deliver results for your business. If your business has money and a marketing budget, using both methods wisely, together, can give you instant market information and a proven channel to market.


As a business we have no preference, I think ‘touchy feely’ still has advantages. If we could do ‘touchy feely’ emails – Now that would really be something. Until then, our best advice is – get costs for both marketing methods, test by email, refine and qualify by email and then direct mail the hell out of them.


If you have a campaign project you need help or advise with don’t hesitate to contact us today, we will be happy to discuss what we can do for you over tea or coffee.

Call us on 01442 266 590
or email design@rtfacts.co.uk

Why do rtfacts keep giving their clients the finger?

and more importantly, how do they keep getting away with it?

Well, in this case, the fingers are chocolate

and rtfacts keep doing it because their clients love rebranded chocolate!

Let’s wait for the Tobleronegate fallout before we wrap them I suppose!

Chocolate fingers make a coffee break great.

We have left many a chocolate wrap at a client meetings/exhibitions/expos and conferences.

and they have always gone down extremely well.

We can do everything OR, you are welcome to buy your own chocolate bars and we can simply design and print the sleeve. It’s a safe way to present your message as the wrap comes off and all the food info is always there, on the original wrapper. 

If you add your own offer to the sleeve it’s kept by the recipient until web access is available, or an opportunity to redeem the offer arises. – Clever.

Why not give your team/clients the finger and see how much they like it

Award winning publication!

Dacorum Digest – Award winner!

Established resident’s magazine for Dacorum Borough Council


After a re-design by rtfacts back in Autumn 2015, Dacorum Digest was shortlisted for the CIPR awards 2016 (Chartered Institute of Public Relations), and won GOLD!


The objectives of the magazine are to keep residents informed with a lively and forward looking schedule of content, that is of interest to all communities and age groups in the borough. The publication was merited for the look and feel, and for its clear messaging, in a readable and user-friendly style that was well liked by its audience. 

Doubly pleasing for rtfacts as the first digest we designed (Back in 2004) was also an award winner and held up as an example to all other councils of how a community Newsletter should look. History repeating itself!

Drewsen Special Papers advert

I found a framed trade ad in the basement produced for Drewsen special papers MANY years ago! Worth Sharing.

Watermarked stationery was quite a big deal in those days and ‘Individual by Drewsen’ made this possible in quantities that 

previously would only have been possible for the largest of businesses. I saw some fantastic examples that had been made and we did some beautiful literature to show these off to their best advantage. Sadly as a fast moving small business i have no idea what the results of all this hard work was? No sooner was it done than we were moving onto the next thing. Happy Days.

Branded promotional items

rtfacts have always supplied promotional items for clients, but many clients didn’t know that rtfacts….

also brand goods you already own. And we can print on just about anything!

The most obvious examples are clients T-Shirts,  Jackets and Polos that they simply want their logo on.

We have also printed and engraved clients pens, penknives and bottle openers.

Last year we printed a paving slab with an image of the clients dog – it sits over the mantle (did you see what i did there) and makes quite a conversation piece!

Take a look at a selection of promo items we’ve supplied to our clients, and some new items available.

If you have your own product/s to be personalised (pencil to a concrete slab, door or cupboard) and need it printed, engraved or marked in any way,  just give us a call.

01442 266 590

The colon that keeps on giving…….

The colon isn’t the enigma that the apostrophe is in our business but at rtfacts as we reach that certain age (even at Christmas) we have to take more notice. If apostrophes and colons are your bag, read on? It’s a slightly different take but one that made me chuckle and I hope it does you too? 

ABOUT THE WRITER: Dave Barry is a Pulitzer Prize-winning humour columnist for the Miami Herald.

Colonoscopy Journal:
I called my friend Alan, a gastroenterologist, to make an appointment for a colonoscopy.
A few days later, in his office, Andy showed me a colour diagram of the colon, a lengthy organ that appears to go all over the place, at one point passing briefly through Swindon.

Then he explained the colonoscopy procedure to me in a thorough, reassuring and patient manner.

I nodded thoughtfully, but I didn’t really hear anything he said, because my brain was shrieking,
‘HE’S GOING TO STICK A TUBE 17,000 FEET UP MY ARSE!’

I left his office with some written instructions, and a prescription for a product called ‘MoviPrep,’ which comes in a box large enough to hold a microwave oven.  I will discuss MoviPrep in detail later; for now, suffice it to say that we must never allow it to fall into the hands of our enemies..

I spent the next several days productively sitting around being nervous.
Then, on the day before my colonoscopy, I began my preparation.  In accordance with my instructions, I didn’t eat any solid food that day; all I had was chicken broth, which is basically water, only with less flavor.
Then, in the evening, I took the MoviPrep.  You mix two packets of powder together in a one-litre plastic jug, then you fill it with lukewarm water. (For those unfamiliar with the metric system, a litre is about 32 gallons). Then you have to drink the whole jug.  This takes about an hour, because MoviPrep tastes – and here I am being kind – like a mixture of goat spit and bog cleaner, with just a hint of lemon.
The instructions for MoviPrep, clearly written by somebody with a great sense of humor, state that after you drink it, ‘a loose, watery bowel movement may result.’

This is kind of like saying that after you jump off your roof, you may experience contact with the ground.

MoviPrep is a nuclear laxative. I don’t want to be too graphic, here, but, have you ever seen a space-shuttle launch?  This is pretty much the MoviPrep experience, with you as the shuttle. There are times when you wish the toilet had a seat belt.  You spend several hours pretty much confined to the bathroom, spurting violently.  You eliminate everything.  And then, when you figure you must be totally empty, you have to drink another litre of MoviPrep, at which point, as far as I can tell, your bowels travel into the future and start eliminating food that you have not even eaten yet. After an action-packed evening, I finally got to sleep.

The next morning my wife drove me to the clinic. I was very nervous.  Not only was I worried about the procedure, but I had been experiencing occasional return bouts of MoviPrep spurtage.  I was thinking, ‘What if I spurt on Andy?’ How do you apologise to a friend for something like that?  Flowers would not be enough.

At the clinic, I had to sign many forms acknowledging that I understood and totally agreed with whatever the heck the forms said. Then they led me to a room full of other colonoscopy people, where I went inside a little curtained space and took off my clothes and put on one of those hospital garments designed by sadist perverts, the kind that, when you put it on, makes you feel even more naked than when you are actually naked..

Then a nurse named Eddie put a little needle in a vein in my left hand.  Ordinarily, I would have fainted, but Eddie was very good, and I was already lying down.  Eddie also told me that some people put vodka in their MoviPrep..   
At first, I was pissed off that I hadn’t thought of this, but then I pondered what would happen if you got yourself too tipsy to make it to the bathroom, so you were staggering around in full Fire Hose Mode.  You would have no choice but to burn your house.
When everything was ready, Eddie wheeled me into the procedure room, where Andy was waiting with a nurse and an anesthesiologist. 

I did not see the 17,000-foot tube, but I knew Andy had it hidden around there somewhere. 

I was seriously nervous at this point. Andy had me roll over on my left side, and the anesthesiologist began hooking something up to the needle in my hand. There was music playing in the room, and I realised that the song was ‘Dancing Queen’ by ABBA.  I remarked to Andy that, of all the songs that could be playing during this particular procedure, ‘Dancing Queen’ had to be the least appropriate.
‘You want me to turn it up?’ said Andy, from somewhere behind me. ‘Ha ha,’ I said.  And then it was time, the moment I had been dreading for more than a decade.  If you are squeamish, prepare yourself, because I am going to tell you, in explicit detail, exactly what it was like…………

………………………………………  I     have     no      idea. 

Really. 

I slept through it.  One moment, ABBA was yelling ‘Dancing Queen, feel the beat up your tambourine,’ and the next moment, I was back in the other room, waking up in a very mellow mood.
Andy was looking down at me and asking me how I felt.  I felt excellent.  I felt even more excellent when Andy told me that It was all over, and that my colon had passed with flying colours. I have never been prouder of an internal organ.




AND while we’re on the subject of Colonoscopies… 
Colonoscopies are no joke, but these comments during the exam were quite humorous….. A Dr claimed that the following are actual comments made by his patients (predominately male) while he was performing their colonoscopies:

‘Find Amelia Earhart yet?’

‘Can you hear me NOW?’

‘Are we there yet? Are we there yet? Are we there yet?’

‘You know, in Arkansas , we’re now legally married.’

‘Any sign of the trapped miners, Chief?’

‘You put your left hand in, you take your left hand out…’

‘Hey! Now I know how a Muppet feels!’

‘If your hand doesn’t fit, you must quit!’

‘Hey Doc, let me know if you find my dignity.’

‘You used to be an executive at Enron, didn’t you?’

‘God, now I know why I am not gay.’

 And the best one of all: 

‘could you write a note for my wife saying that my head is not up there?’

And finally, the stoma care top ten winner was……

‘Don’t stand so colostomy’ by the Police!  

The best job we ever had?

Well maybe not the best, but certainly one of the first for rtfacts, and one that got bigger and better for 6 years!
Working for Ted Dexter was a pleasure and Honda in Power Road made it all pretty simple too.


We did everything for the Honda Team Golf Championship, from the logo to the promotional packs, dealer literature,
advertising and direct marketing. None of that Carlos Fandango interweb stuff either, this was good old fashioned direct mail.

Why & How to use social media for your business

In recent years, the rise of social media has become phenomenal on a global scale. From personal use in order to connect with friends and family to utilising it as a platform for your business to expand, it is a fantastic opportunity to increase audience reach, enhance customer interaction and to network in ways never seen before.

Although social media is now at the forefront of many business’, especially regarding marketing strategy in order to positively impact upon business goals, there are many organisations that are reluctant to use social media due to a couple of reasons. Firstly, the business may have been successfully established for many years and believes it works smoothly without incorporating social media. Secondly, the business is simply out of touch with this new generation of digital communication and does not know why or how to encompass it into their business strategy.

Here is a list of reasons in order to help understand why social media is an easy, current and effective tool to help drive your business to success:

  • Social media networks hold a database with millions of potential customers to help expand your audience
  • Builds loyalty and advocacy between meaningful customer relationships
  • Real-time marketing
  • HR – core tool for hiring using social recruiting
  • Helps to target your audience more effectively e.g. using geo-targeting to determine location and to communicate with a particular demographic based on language, age or gender etc.
  • Increase website traffic and SEO
  • Increase brand awareness at little or no cost

Social Media Platforms – Overview

Facebook

With an astonishing 1.65 billion monthly active users (Wikipedia reference) Facebook has rapidly grown to become the biggest social networking site in the world. The majority of Facebooks revenue comes from advertising, with many small businesses benefitting from advertising on Facebook as it is a cheap and easy way to get quick results.

By creating a Facebook page for your business you can gain insights into your customers/ followers with information telling you their location, age, gender, ethnicity and how many people you are reaching. This can help you establish your target audience and who you are currently attracting. You can also find out what time of day your followers are most actively online and viewing your posts so you can post at the most optimum time. All of this is readily available to you without doing any of the work yourself!

You can boost a post by putting a spend behind it, which will make the post appear higher in the news feed therefore reaching more people with a better chance of your chosen audience seeing it. Facebook allows you to target posts to certain people, for example, if a sportswear company wanted to promote a new men’s football boot they could target people based on their gender (male), age and interest in football and sport.

Twitter

With only 140 characters per tweet, twitter is a lot more concise than Facebook, also allowing you to have a bit more fun with short and sweet messages.

Many businesses use twitter as a great way to interact with current and potential customers. As it is so popular, many customers use it as an informal way to contact businesses regarding any questions or complaints, where they can get an answer quickly and easily.

Twitter can be used as a different approach to customer service which is an extremely useful way to build upon meaningful customer relationships as you can be personal and relatable whilst responding instantly. Twitter allows you to quickly adjust business activities due to instant reactions from your customers which systematically increases customer satisfaction. Gaining you an advantage over competitors who do not use Twitter.

Businesses should be following potential and current customers by searching for profiles within their demographic. In order to create brand awareness and conversation you should favourite/ retweet and reply to relevant accounts. The more socially active you are the more successful.

Top tips to include in an effective tweet are;

  1. Include at least one or two relevant hashtags
  2. Encourage conversation by asking questions
  3. Use exclamation marks
  4. Include emotion J L
  5. Include photos/ links

Useful link:

http://www.business2community.com/twitter/5-benefits-of-using-twitter-for-your-business-0147067#KCAzdKYUzyPBxoIu.97

Instagram

Instagram is a social media networking site that allows you to instantly share photographs and videos to the public. Using Instagram for your business will create a buzz and awareness surrounding your brand amongst a typically younger, fresher and creative generation.

Instagram is an exciting tool to market your brand through worldwide trends such as #ThrowbackThursday, #MondayBlues and #SelfieSunday. Businesses should employ these trends and find a hashtag to participate by using relevant images for their brand as part of their marketing strategy.

As Instagram is now owned by Facebook, you can promote your business on Facebook using Instagram as a duo offering. Businesses can post their photo or video onto Instagram and share it on Facebook and boost the post into paid media, therefore reaching a much wider audience using two different platforms.

LinkedIn

The most professional of social networking sites, LinkedIn allows you to connect with like-minded business people and colleagues to help establish your business within a professional environment. Whether you have met someone briefly or are long term business partners, by connecting on LinkedIn you are expanding your horizon for new business prospects.

LinkedIn is becoming ever popular within HR departments as it is a useful and easy platform to recruit potential employees as the site allows you to advertise jobs which will attract suitable candidates for your company.

You can build up your company page on LinkedIn by posting interesting blogs, update your status with links to relevant and useful content and asking/ answering questions. Having a company page is a great way to extend your reach and to build a credible status within your industry.

By adopting a few of these approaches to your business strategy, you will be immersing yourself into a pool of opportunities, keeping you at the top of the game and hopefully seeing fast results to help generate new business leads whilst obtaining your current consumers.

A Guide to LinkedIn

Why on earth do I need to do LinkedIn?

  1. Google loves LinkedIn and a well-written profile, some recommendations and regular updates will improve your natural rankings.
  2. You have probably got a draw stuffed full of business cards – simply file them all in one place online.
  3. By updating your status regularly you are networking with your contacts without having to get up at 6am or shake hands with another accountant.
  4. It is your little black book, your old boy network & your 60 seconds all rolled into one.
  5. There are over 6 million users in the UK.
  6. People are making money, getting jobs, starting businesses right here.
https://gb.linkedin.com

Key tips to get you started

  • Your profile – Write a complete and compelling profile for your business self.
  • Stand out – LinkedIn will tell you what you need to do i.e. add another job 15% and a photo is a must.
  • Be yourself – write it in the first person and be relatively informal but professional.
  • Use keywords –  both in the Summary and the Experience sections.
  • Don’t be shy; say what you’re good at, what you enjoy and what you are looking for.
  • Add your website address – where it says My Website, replace it with your company name.
  • Add as many jobs as you see fit –  certainly enough to give users a flavour of how you got where you are today.
  • Add hobbies & interest – people like doing business with people they can relate to.
  • Make the first move – start making some connections. The easiest thing to do is to upload your email address book. If you have IMPORTED CONTACTS then scroll down to ADD MORE CONTACTS.
    Put your email details in and it will show you a list of all the people who are on LinkedIn (there will be a little blue logo). Next grab all those business cards and look them up. Yes it’s boring but it will pay off if these are all business people who either want your service or know someone who might.

    If you know you want to talk to John Mortimer at John Lewis, try putting his name in. If he’s there you will see how many contacts you have between you – you maybe pleasantly surprised and be just one step away from him. It is the rule of six degrees of separation.

    My network of 1030 contacts (18 months hard graft) gives me access to 7000 people that I can get a warm introduction to. So draw up a list of your 5 ideal clients, find them and then ask for an intro by hitting the Get Introduced through a connection button.

Now get networking!

When you get going you will get people suggested to you as LinkedIn sees your contacts. Say yes to people you know. Make it a habit that after a networking event or meeting that you automatically link with people you have met.


Find some people you have worked with and give them a recommendation. Not only is it a nice thing to do but people will reciprocate. You can also seek them out by going to their profile page and hitting REQUEST A RECOMMENDATION but I have never found it necessary.
I think if you become a good LinkedIn networker people will naturally gravitate to you and want to help.


I advise not going to them on the same days as it can look a bit cheesey “ I like John says Paul…and “I like Paul too” says John:
Right.

Stay active

Update your status as regularly as you can, aim for daily it is only a 2 minute job. Next to your photo you will see a speech bubble with Share an update. You type in here, hit share and everyone in your network will see it and get a chance to reply publicly or privately. Don’t constantly sell; think of it as a chat down the pub.


“But what shall I write; nobody will think that’s interesting”.

Rubbish. You are fascinated/fascinating in your chosen profession so tell the world.


Some ideas
Monday – Met Pete from Pete’s Windows, really productive conversation (with a link to his site).
Tuesday – Saw this in the Times and thought it was interesting (link to Times piece).
Wednesday – it always amazes me that over 20% of Britons fly with no holiday insurance.
Thursday – Really excited about our training workshop tomorrow (link to your site).
Friday – I’m looking for people who want to reduce costs on their utility bills.

Join GROUPS.

Find a group/s you want to be part of and engage with. Go to GROUPS and type in something relevant in the search bar at the top i.e. Goggle Adwords UK. A list will appear them simply look at the description and the number of members and if you like the sound of it request to join.


You will get an email back confirming that the Group Administrator has accepted you. You can then go and see the members’ profiles…. and their contacts…. and what they are talking about.


You can add link to your site or other peoples in the “attach a link” section. Copy and paste the URL (i.e. www.rtfacts.co.uk ) and a picture will show up and users will be able to click on it.

LinkedIn etiquette

  • Don’t spam.
  • Don’t say you know people when you don’t.
  • Don’t just link to people to see their contacts.
  • Use proper punctuation and grammar – this is not Facebook or Twitter.
  • All pretty straightforward business etiquette really.
  • That’s it, what’s keeping you? …and good luck.

Advantages of a Google Remarketing Campaign

We’ve already talked about how to create a successful website, but sometimes driving traffic to a well planned out website, won’t always give you the conversion rates you’re looking for. Some visitors… actually let’s be honest MOST visitors need a little persuasion before making a decision to buy into your services/products.

Repetition is key in creating higher conversion rates. Most marketers know that consumers need to see an advert more than once before they decide to make a purchase, some say even several times. This is why Remarketing ads have proven to be so successful

How does Remarketing work?

Remarketing ads, also known as retargeting ads, allow you to display adverts targeted specifically at people who have already visited your website, and engaged with your product. The remarketing ads that rtfacts create are displayed on a vast array of websites, allowing you to reach visitors who have browsed away from your site, and reminding them why they should come back. We can also tailor your ad based on whether they have:

–    briefly visited your website
–    viewed a specific product
–    didn’t complete the checkout process
–    purchased a product from your site
–    visited your download page but didn’t download a product.

What are the Key benefits of Remarketing?

1.    Google’s display network gives you great exposure

Google’s display network reaches 90% of internet users globally, and covers partner sites across the web such as Youtube, FT, Wired, and Mumsnet

2.    Brand awareness

Remarketing is a hugely useful and cost effective form of advertising to create brand awareness. The more consumers become familiar with your brand, the more likely it is they will come to your website the next time they decide to purchase a product/service you provide. Putting your brand in the back of their mind when they are shopping is hugely powerful and the numbers can be staggering.

3.    Targeting a specific audience

As mentioned above, you can target a particular audience depending on their browsing behaviour on your website. For example, if a particular product was viewed or added to their basket but was not purchased, an advert for that product can be displayed when the visitor is browsing another site prompting them to return and make that purchase! Initially rtfacts will show ads to all visitors and then we can refine by age and gender. Having this kind of flexibility makes it a powerful marketing tool. We don’t run the campaign like other agencies – where it feels like Big Brother stalking – we agree how many times to show the ad to users and often what timescale.

4.    Higher conversion rates

This kind of targeting creates higher conversion rates for your advertising campaigns. Someone who has already shown interest in your products/services is more likely to click on your ad and make a purchase. Also the more your brand is recognised the more chance there is of people trusting you and returning to make a future purchase.

5.    Lower costs per sale

Having a higher conversion rate and a faster return on your investment, reduces the overall advertising cost per conversion.

6.    Budget control

With Google remarketing ads you can control your budget and reporting tools. It allows you to view which sites in the Google Display Network have the better success rates giving you more flexibility with costs and messaging. An asset that is certainly helpful in making cost effective decisions for your campaign.

Just some of our remarketing work:

rtfacts have created a number of remarketing campaigns for clients with pretty impressive results. The average engagement rate for most UK websites is 2%, retargeting allows you to keep the interest of the other 98% of your visitors. Compared to the average display advertising CTR (click through rate) of .05 – 0.1% our retargeting campaigns are usually around 0.25%. Meanwhile the conversion rate for many of our clients went from 2% – 5% and on occasion up to 10% especially when we use dynamic creatives.

Client: Basho

Client: Putteridge Bury

Client: Young Education

Our retargeting clients include fashion, software, travel, training, education, legal, health, automotive, events and IT.
Please be aware that some websites are not permitted to run remarketing i.e. medical, divorce, adult services, political, religious, negative financial status, medical information.

If you want to know more about remarketing and how you can benefit from it, get in touch today.

Call us on 01442266590

or email design@rtfacts.co.uk

109 High Street, Hemel Hempstead, Herts, HP1 3AH

© rtfacts design for web and print