Author: Roger Payton

Worn out the T shirt sums up Mr P. We have never presented a problem or opportunity to his team that they haven’t fixed or remedied to our absolute satisfaction. No job too big or small and always with a great big smile. Highly recommended. TV. Head of Marketing

Drewsen Special Papers advert

I found a framed trade ad in the basement produced for Drewsen special papers MANY years ago! Worth Sharing.

Watermarked stationery was quite a big deal in those days and ‘Individual by Drewsen’ made this possible in quantities that 

previously would only have been possible for the largest of businesses. I saw some fantastic examples that had been made and we did some beautiful literature to show these off to their best advantage. Sadly as a fast moving small business i have no idea what the results of all this hard work was? No sooner was it done than we were moving onto the next thing. Happy Days.

Branded promotional items

rtfacts have always supplied promotional items for clients, but many clients didn’t know that rtfacts….

also brand goods you already own. And we can print on just about anything!

The most obvious examples are clients T-Shirts,  Jackets and Polos that they simply want their logo on.

We have also printed and engraved clients pens, penknives and bottle openers.

Last year we printed a paving slab with an image of the clients dog – it sits over the mantle (did you see what i did there) and makes quite a conversation piece!

Take a look at a selection of promo items we’ve supplied to our clients, and some new items available.

If you have your own product/s to be personalised (pencil to a concrete slab, door or cupboard) and need it printed, engraved or marked in any way,  just give us a call.

01442 266 590

The colon that keeps on giving…….

The colon isn’t the enigma that the apostrophe is in our business but at rtfacts as we reach that certain age (even at Christmas) we have to take more notice. If apostrophes and colons are your bag, read on? It’s a slightly different take but one that made me chuckle and I hope it does you too? 

ABOUT THE WRITER: Dave Barry is a Pulitzer Prize-winning humour columnist for the Miami Herald.

Colonoscopy Journal:
I called my friend Alan, a gastroenterologist, to make an appointment for a colonoscopy.
A few days later, in his office, Andy showed me a colour diagram of the colon, a lengthy organ that appears to go all over the place, at one point passing briefly through Swindon.

Then he explained the colonoscopy procedure to me in a thorough, reassuring and patient manner.

I nodded thoughtfully, but I didn’t really hear anything he said, because my brain was shrieking,
‘HE’S GOING TO STICK A TUBE 17,000 FEET UP MY ARSE!’

I left his office with some written instructions, and a prescription for a product called ‘MoviPrep,’ which comes in a box large enough to hold a microwave oven.  I will discuss MoviPrep in detail later; for now, suffice it to say that we must never allow it to fall into the hands of our enemies..

I spent the next several days productively sitting around being nervous.
Then, on the day before my colonoscopy, I began my preparation.  In accordance with my instructions, I didn’t eat any solid food that day; all I had was chicken broth, which is basically water, only with less flavor.
Then, in the evening, I took the MoviPrep.  You mix two packets of powder together in a one-litre plastic jug, then you fill it with lukewarm water. (For those unfamiliar with the metric system, a litre is about 32 gallons). Then you have to drink the whole jug.  This takes about an hour, because MoviPrep tastes – and here I am being kind – like a mixture of goat spit and bog cleaner, with just a hint of lemon.
The instructions for MoviPrep, clearly written by somebody with a great sense of humor, state that after you drink it, ‘a loose, watery bowel movement may result.’

This is kind of like saying that after you jump off your roof, you may experience contact with the ground.

MoviPrep is a nuclear laxative. I don’t want to be too graphic, here, but, have you ever seen a space-shuttle launch?  This is pretty much the MoviPrep experience, with you as the shuttle. There are times when you wish the toilet had a seat belt.  You spend several hours pretty much confined to the bathroom, spurting violently.  You eliminate everything.  And then, when you figure you must be totally empty, you have to drink another litre of MoviPrep, at which point, as far as I can tell, your bowels travel into the future and start eliminating food that you have not even eaten yet. After an action-packed evening, I finally got to sleep.

The next morning my wife drove me to the clinic. I was very nervous.  Not only was I worried about the procedure, but I had been experiencing occasional return bouts of MoviPrep spurtage.  I was thinking, ‘What if I spurt on Andy?’ How do you apologise to a friend for something like that?  Flowers would not be enough.

At the clinic, I had to sign many forms acknowledging that I understood and totally agreed with whatever the heck the forms said. Then they led me to a room full of other colonoscopy people, where I went inside a little curtained space and took off my clothes and put on one of those hospital garments designed by sadist perverts, the kind that, when you put it on, makes you feel even more naked than when you are actually naked..

Then a nurse named Eddie put a little needle in a vein in my left hand.  Ordinarily, I would have fainted, but Eddie was very good, and I was already lying down.  Eddie also told me that some people put vodka in their MoviPrep..   
At first, I was pissed off that I hadn’t thought of this, but then I pondered what would happen if you got yourself too tipsy to make it to the bathroom, so you were staggering around in full Fire Hose Mode.  You would have no choice but to burn your house.
When everything was ready, Eddie wheeled me into the procedure room, where Andy was waiting with a nurse and an anesthesiologist. 

I did not see the 17,000-foot tube, but I knew Andy had it hidden around there somewhere. 

I was seriously nervous at this point. Andy had me roll over on my left side, and the anesthesiologist began hooking something up to the needle in my hand. There was music playing in the room, and I realised that the song was ‘Dancing Queen’ by ABBA.  I remarked to Andy that, of all the songs that could be playing during this particular procedure, ‘Dancing Queen’ had to be the least appropriate.
‘You want me to turn it up?’ said Andy, from somewhere behind me. ‘Ha ha,’ I said.  And then it was time, the moment I had been dreading for more than a decade.  If you are squeamish, prepare yourself, because I am going to tell you, in explicit detail, exactly what it was like…………

………………………………………  I     have     no      idea. 

Really. 

I slept through it.  One moment, ABBA was yelling ‘Dancing Queen, feel the beat up your tambourine,’ and the next moment, I was back in the other room, waking up in a very mellow mood.
Andy was looking down at me and asking me how I felt.  I felt excellent.  I felt even more excellent when Andy told me that It was all over, and that my colon had passed with flying colours. I have never been prouder of an internal organ.




AND while we’re on the subject of Colonoscopies… 
Colonoscopies are no joke, but these comments during the exam were quite humorous….. A Dr claimed that the following are actual comments made by his patients (predominately male) while he was performing their colonoscopies:

‘Find Amelia Earhart yet?’

‘Can you hear me NOW?’

‘Are we there yet? Are we there yet? Are we there yet?’

‘You know, in Arkansas , we’re now legally married.’

‘Any sign of the trapped miners, Chief?’

‘You put your left hand in, you take your left hand out…’

‘Hey! Now I know how a Muppet feels!’

‘If your hand doesn’t fit, you must quit!’

‘Hey Doc, let me know if you find my dignity.’

‘You used to be an executive at Enron, didn’t you?’

‘God, now I know why I am not gay.’

 And the best one of all: 

‘could you write a note for my wife saying that my head is not up there?’

And finally, the stoma care top ten winner was……

‘Don’t stand so colostomy’ by the Police!  

The best job we ever had?

Well maybe not the best, but certainly one of the first for rtfacts, and one that got bigger and better for 6 years!
Working for Ted Dexter was a pleasure and Honda in Power Road made it all pretty simple too.


We did everything for the Honda Team Golf Championship, from the logo to the promotional packs, dealer literature,
advertising and direct marketing. None of that Carlos Fandango interweb stuff either, this was good old fashioned direct mail.

Why & How to use social media for your business

In recent years, the rise of social media has become phenomenal on a global scale. From personal use in order to connect with friends and family to utilising it as a platform for your business to expand, it is a fantastic opportunity to increase audience reach, enhance customer interaction and to network in ways never seen before.

Although social media is now at the forefront of many business’, especially regarding marketing strategy in order to positively impact upon business goals, there are many organisations that are reluctant to use social media due to a couple of reasons. Firstly, the business may have been successfully established for many years and believes it works smoothly without incorporating social media. Secondly, the business is simply out of touch with this new generation of digital communication and does not know why or how to encompass it into their business strategy.

Here is a list of reasons in order to help understand why social media is an easy, current and effective tool to help drive your business to success:

  • Social media networks hold a database with millions of potential customers to help expand your audience
  • Builds loyalty and advocacy between meaningful customer relationships
  • Real-time marketing
  • HR – core tool for hiring using social recruiting
  • Helps to target your audience more effectively e.g. using geo-targeting to determine location and to communicate with a particular demographic based on language, age or gender etc.
  • Increase website traffic and SEO
  • Increase brand awareness at little or no cost

Social Media Platforms – Overview

Facebook

With an astonishing 1.65 billion monthly active users (Wikipedia reference) Facebook has rapidly grown to become the biggest social networking site in the world. The majority of Facebooks revenue comes from advertising, with many small businesses benefitting from advertising on Facebook as it is a cheap and easy way to get quick results.

By creating a Facebook page for your business you can gain insights into your customers/ followers with information telling you their location, age, gender, ethnicity and how many people you are reaching. This can help you establish your target audience and who you are currently attracting. You can also find out what time of day your followers are most actively online and viewing your posts so you can post at the most optimum time. All of this is readily available to you without doing any of the work yourself!

You can boost a post by putting a spend behind it, which will make the post appear higher in the news feed therefore reaching more people with a better chance of your chosen audience seeing it. Facebook allows you to target posts to certain people, for example, if a sportswear company wanted to promote a new men’s football boot they could target people based on their gender (male), age and interest in football and sport.

Twitter

With only 140 characters per tweet, twitter is a lot more concise than Facebook, also allowing you to have a bit more fun with short and sweet messages.

Many businesses use twitter as a great way to interact with current and potential customers. As it is so popular, many customers use it as an informal way to contact businesses regarding any questions or complaints, where they can get an answer quickly and easily.

Twitter can be used as a different approach to customer service which is an extremely useful way to build upon meaningful customer relationships as you can be personal and relatable whilst responding instantly. Twitter allows you to quickly adjust business activities due to instant reactions from your customers which systematically increases customer satisfaction. Gaining you an advantage over competitors who do not use Twitter.

Businesses should be following potential and current customers by searching for profiles within their demographic. In order to create brand awareness and conversation you should favourite/ retweet and reply to relevant accounts. The more socially active you are the more successful.

Top tips to include in an effective tweet are;

  1. Include at least one or two relevant hashtags
  2. Encourage conversation by asking questions
  3. Use exclamation marks
  4. Include emotion J L
  5. Include photos/ links

Useful link:

http://www.business2community.com/twitter/5-benefits-of-using-twitter-for-your-business-0147067#KCAzdKYUzyPBxoIu.97

Instagram

Instagram is a social media networking site that allows you to instantly share photographs and videos to the public. Using Instagram for your business will create a buzz and awareness surrounding your brand amongst a typically younger, fresher and creative generation.

Instagram is an exciting tool to market your brand through worldwide trends such as #ThrowbackThursday, #MondayBlues and #SelfieSunday. Businesses should employ these trends and find a hashtag to participate by using relevant images for their brand as part of their marketing strategy.

As Instagram is now owned by Facebook, you can promote your business on Facebook using Instagram as a duo offering. Businesses can post their photo or video onto Instagram and share it on Facebook and boost the post into paid media, therefore reaching a much wider audience using two different platforms.

LinkedIn

The most professional of social networking sites, LinkedIn allows you to connect with like-minded business people and colleagues to help establish your business within a professional environment. Whether you have met someone briefly or are long term business partners, by connecting on LinkedIn you are expanding your horizon for new business prospects.

LinkedIn is becoming ever popular within HR departments as it is a useful and easy platform to recruit potential employees as the site allows you to advertise jobs which will attract suitable candidates for your company.

You can build up your company page on LinkedIn by posting interesting blogs, update your status with links to relevant and useful content and asking/ answering questions. Having a company page is a great way to extend your reach and to build a credible status within your industry.

By adopting a few of these approaches to your business strategy, you will be immersing yourself into a pool of opportunities, keeping you at the top of the game and hopefully seeing fast results to help generate new business leads whilst obtaining your current consumers.

A Guide to LinkedIn

Why on earth do I need to do LinkedIn?

  1. Google loves LinkedIn and a well-written profile, some recommendations and regular updates will improve your natural rankings.
  2. You have probably got a draw stuffed full of business cards – simply file them all in one place online.
  3. By updating your status regularly you are networking with your contacts without having to get up at 6am or shake hands with another accountant.
  4. It is your little black book, your old boy network & your 60 seconds all rolled into one.
  5. There are over 6 million users in the UK.
  6. People are making money, getting jobs, starting businesses right here.
https://gb.linkedin.com

Key tips to get you started

  • Your profile – Write a complete and compelling profile for your business self.
  • Stand out – LinkedIn will tell you what you need to do i.e. add another job 15% and a photo is a must.
  • Be yourself – write it in the first person and be relatively informal but professional.
  • Use keywords –  both in the Summary and the Experience sections.
  • Don’t be shy; say what you’re good at, what you enjoy and what you are looking for.
  • Add your website address – where it says My Website, replace it with your company name.
  • Add as many jobs as you see fit –  certainly enough to give users a flavour of how you got where you are today.
  • Add hobbies & interest – people like doing business with people they can relate to.
  • Make the first move – start making some connections. The easiest thing to do is to upload your email address book. If you have IMPORTED CONTACTS then scroll down to ADD MORE CONTACTS.
    Put your email details in and it will show you a list of all the people who are on LinkedIn (there will be a little blue logo). Next grab all those business cards and look them up. Yes it’s boring but it will pay off if these are all business people who either want your service or know someone who might.

    If you know you want to talk to John Mortimer at John Lewis, try putting his name in. If he’s there you will see how many contacts you have between you – you maybe pleasantly surprised and be just one step away from him. It is the rule of six degrees of separation.

    My network of 1030 contacts (18 months hard graft) gives me access to 7000 people that I can get a warm introduction to. So draw up a list of your 5 ideal clients, find them and then ask for an intro by hitting the Get Introduced through a connection button.

Now get networking!

When you get going you will get people suggested to you as LinkedIn sees your contacts. Say yes to people you know. Make it a habit that after a networking event or meeting that you automatically link with people you have met.


Find some people you have worked with and give them a recommendation. Not only is it a nice thing to do but people will reciprocate. You can also seek them out by going to their profile page and hitting REQUEST A RECOMMENDATION but I have never found it necessary.
I think if you become a good LinkedIn networker people will naturally gravitate to you and want to help.


I advise not going to them on the same days as it can look a bit cheesey “ I like John says Paul…and “I like Paul too” says John:
Right.

Stay active

Update your status as regularly as you can, aim for daily it is only a 2 minute job. Next to your photo you will see a speech bubble with Share an update. You type in here, hit share and everyone in your network will see it and get a chance to reply publicly or privately. Don’t constantly sell; think of it as a chat down the pub.


“But what shall I write; nobody will think that’s interesting”.

Rubbish. You are fascinated/fascinating in your chosen profession so tell the world.


Some ideas
Monday – Met Pete from Pete’s Windows, really productive conversation (with a link to his site).
Tuesday – Saw this in the Times and thought it was interesting (link to Times piece).
Wednesday – it always amazes me that over 20% of Britons fly with no holiday insurance.
Thursday – Really excited about our training workshop tomorrow (link to your site).
Friday – I’m looking for people who want to reduce costs on their utility bills.

Join GROUPS.

Find a group/s you want to be part of and engage with. Go to GROUPS and type in something relevant in the search bar at the top i.e. Goggle Adwords UK. A list will appear them simply look at the description and the number of members and if you like the sound of it request to join.


You will get an email back confirming that the Group Administrator has accepted you. You can then go and see the members’ profiles…. and their contacts…. and what they are talking about.


You can add link to your site or other peoples in the “attach a link” section. Copy and paste the URL (i.e. www.rtfacts.co.uk ) and a picture will show up and users will be able to click on it.

LinkedIn etiquette

  • Don’t spam.
  • Don’t say you know people when you don’t.
  • Don’t just link to people to see their contacts.
  • Use proper punctuation and grammar – this is not Facebook or Twitter.
  • All pretty straightforward business etiquette really.
  • That’s it, what’s keeping you? …and good luck.

These are a few of my favourite things

Even proper design companies get to do some fun jobs at Christmas!

Rare to be given a free rein (deer? No it was cost effective).

This is internal comms at its best! 20 pages of fun and activity for the team’s little ones at Christmas. It’s a busy time so any opportunity to get the little blighters sat at a table doing something constructive, (making reindeer food) while we watch telly, is fantastic.

Nothing in it for the business other than goodwill and giving a bit back after another years hard work. It almost sounds too good to be true.

Internal magazines

Do you take keeping the team in the picture seriously, or is it something you pay lip-service to?

Virgin Media have given us work over the years that confirms an ongoing commitment to their people and the importance of getting everyone on the team on the same page. 

NExGen did this successfully for a very long time and because the content revealed the exceptional lengths people in the team were prepared to go to get the job done, the feel-good factor must have been enormous.

Getting a pat on the back as an individual is a great thing for a boss to do but when your team is made up of 00’s of people based all around the country this has to be the NExt best thing!

Bring them on. We love internal comms like this, printed or electronic turning pages.

01442 266 590 if you want to be NExt on our Christmas list.

109 High Street, Hemel Hempstead, Herts, HP1 3AH

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