LIFE Branded Merchandise Range | rtfacts Case Study
Our Work with Informatica and their Bring AI and Data to LIFE campaigns.
Informatica needed branded merchandise that worked across real situations — not just “something with a logo on it”. We helped build a cohesive range of items designed for repeat use: apparel, stationery, drinkware, and practical pieces that make sense for events, teams, and day-to-day visibility.
The challenge
Many brands end up with merch that looks fine in a box… and then disappears. Informatica wanted to avoid that, which meant:
Items that feel genuinely useful
A finish that holds up (so the brand doesn’t look cheap)
Consistency across multiple product types
The ability to reorder and expand the range without starting from scratch
Our approach
We focus on use-case first:
Where will this item live? Desk, car, kitchen, event floor?
Who is receiving it — staff, clients, community, partners?
Is it meant for volume, impact, or both?
From there we source and produce items with the right balance of quality, cost and durability, and we keep the setup tidy so future runs are straightforward.